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Protect Your SEO Rankings and Avoid the Google Slap

If you’re a blogger, you know the truth: The Almighty Google giveth, and the Almighty Google taketh away. Your Google rankings are always at jeopardy thanks to the ever-changing Google algorithms. This means you might rank on the first page today but get Google-slapped to page four tomorrow if you’ve broken any of the ever-changing Google rules.

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The following are current strategies (July 2013) for avoiding the ever-feared Google-slap. I’ll post updates to this whenever there’s a change in Google algorithms and will update the date so you will know how up-to-date this advice is. As you probably already know: old news is not helpful in this rapidly shifting Internet landscape. I’ll do my best to keep you current on the best advice for protecting SEO rankings.

Tip #1 – Post Truly Useful Content

A lot of bloggers make the mistake of posting crap on their site. If you aren’t offering good material, Google will catch on to you and slap you to the ground faster than you can say “Please don’t give me the Google slap!”

Good content is either:

  • Informative
  • Entertaining
  • Inspiring
  • Useful

If you post content that actually delivers value, you’ll rank well with Google and will develop a real following.

After all, there’s more to ranking than just fooling Google. Your bounce rate will drop if you provide actually useful or entertaining content, since you want to do more than rank well. You want readers to actually act on your content.

Tip #2 – Don’t Overstuff Your Blog Posts With Keywords

Yes, you want to make sure your posts have keywords in them, but you do not want to stuff them with so many keywords that the post reads unnaturally. Aim for a natural sound. Use behind-the-scenes techniques to stuff keywords into tags and images instead of stuffing your posts.

It’s better to write multiple blog posts on individual topics (and use a naturally-occurring number of keywords in each post) than to stuff a zillion keywords into a few posts. The Google people are smarter than any of us want to believe they are. They reward bloggers who do the work and produce lots of content; they Google-slap the fools that load keywords into a few posts and think they should get on the first page.

Tip #3 – Post at Least 350 Words

Alright, alright – I know some of you are posting funny pics or images or comics and you can’t write 350 words in addition to the stuff you usually post. That’s cool, and I get it. However, you will need to add in lengthy posts from time to time to prove to Google that you are a real deal kind of site. You need to get the respect of the Google Overlords who decide where your page should show up in searches.

This is especially important if you are trying to sell a product or service or are running an informational site. Comedic or artistic sites don’t need so many words per posts, but sites that are out to convince viewers to buy something need some serious content creation.

Tip #4 – Use Multimedia

Google loves to see that you are more than a writer. Post images, videos and audio to show Google you are not a one-trick-pony. Google likes the idea that you are making your site friendly to viewers who prefer audio or video instead of just posting one type of media.

If you’re not sure how to find professional images online (and get permission to use them), check out my posting on using images to increase your Google rankings here and then check out istockphoto here. I use istockphoto for my images because they are professional and they offer a wide variety of types of images and photos.

Tip #5 – Keep Your Content Fresh

Google won’t give you the respect you deserve if you don’t keep adding new content to your site. Review your static pages once in a while and tweak them, refreshing the content. Add a blog post every week, showing Google the site is active.

Make sure you change up which keyword phrases you optimize for, showing Google you are wide in breadth and scope.

Protect Your Google Rank

Follow these simple steps to protect your site from a drop in rankings. I’ll keep you posted as I follow Google’s changes.

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How to Purchase Your Own Domain Name

Step 1 in building your own web site is getting your own domain name.  Check out the step-by-step article on How to Get Your Own Domain Name now.