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Improve Your SEO Ranking by Using Tags on Blog Posts

You’ve probably heard that Google is punishing bloggers for overusing and abusing keywords, right? In other words, if you load your blog posts with an unreasonable and unnatural amount of keywords, you’re going to get Google-slapped. Your rankings will drop like a rock if you don’t have valuable content on your site and instead have just crammed it full of keywords.

search engine optimization SEO

Great Way to Insert Unnatural Keyword Phrases

However, there are ways to improve your SEO rankings by stuffing your post tags with keywords. This is a great way to get those unnatural keyword phrases like “need electrician Dallas” or “weight loss Dr. Oz” into your posts without looking like your blog posts were written by an imbecile. Tags are still magically Google-proofed – meaning Google will let you pile up unnatural sounding phrases in the tags.


How Do Tags Work For SEO?

When a post gets indexed by Google for post tags, it will show up as “archive for post tags” – but this often will bring you to the first page of Google, leapfrogging you over all those keywords people stuffed into actual blog posts.


When entering post tags, be sure to separate each tag with a comma. Unlike keywords, you do not have to have the exact phrase in the text of your blog post. This frees you up to enter keyword phrases that you otherwise wouldn’t be able to work into your blog post.


What Website Frameworks Work Best?

You’ll see that some webpage frameworks are easier to work with than others. I’m a fan of Genesis themes because their blogging structures allow you to post tags and do other behind-the-scenes SEO work that other themes might not support.


WordPress themes in general are the boss, but Genesis themes are a step up in usability and functionality, plus they rock style.


Not Sure How to Choose Keywords?

You might think you can just intuitively pick the right keywords, but you’ll be missing out if you don’t do your keyword research.


I personally like to recommend Scribe for new bloggers because Scribe has a keyword research tool built into the program.


Scribe will also evaluate your blog post for readability (checking the reading skill level required to understand your blog post – this is helpful especially for technical or informational blog posts.) Scribe will also give you advice on how to improve your SEO rankings by making small tweaks to your blog post.


Scribe is especially valuable because it is always changing along with Google’s changes. The good people at StudioPress stay up on the latest Google algorithm changes and build these into the Scribe updates. This means you won’t have to pay attention to what Google does – Scribe will do it for you.


Here’s a money-saving tip: If you buy Scribe at the lower level, you can use it to evaluate your first several posts each month, and then use the information you gleaned from those first few posts to apply the guidelines to the rest of your posts. This is a great way to use Scribe (and take advantage of the Google ranking updates) at budget cost. Remember to write off your Scribe membership costs on your taxes – it will more than pay for itself if you pay attention to the updates provided.


How Much Tagging is Too Much?

This is a good question. Right now you can get away with tagging your blog post with multiple tags, but you will want to watch out for over-tagging. Chances are that Google will eventually start punishing bloggers who over-tag, whatever they decide that is. Keep your eye out for information about new Google SEO algorithm changes related to tagging.


In the meantime, go back through your old posts and add appropriate tags to every post. You’ll see your old posts showing up on Google in a week or so.