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Improve Your SEO Ranking by Using Tags on Blog Posts

You’ve probably heard that Google is punishing bloggers for overusing and abusing keywords, right? In other words, if you load your blog posts with an unreasonable and unnatural amount of keywords, you’re going to get Google-slapped. Your rankings will drop like a rock if you don’t have valuable content on your site and instead have just crammed it full of keywords.

search engine optimization SEO

Great Way to Insert Unnatural Keyword Phrases

However, there are ways to improve your SEO rankings by stuffing your post tags with keywords. This is a great way to get those unnatural keyword phrases like “need electrician Dallas” or “weight loss Dr. Oz” into your posts without looking like your blog posts were written by an imbecile. Tags are still magically Google-proofed – meaning Google will let you pile up unnatural sounding phrases in the tags.

 

How Do Tags Work For SEO?

When a post gets indexed by Google for post tags, it will show up as “archive for post tags” – but this often will bring you to the first page of Google, leapfrogging you over all those keywords people stuffed into actual blog posts.

 

When entering post tags, be sure to separate each tag with a comma. Unlike keywords, you do not have to have the exact phrase in the text of your blog post. This frees you up to enter keyword phrases that you otherwise wouldn’t be able to work into your blog post.

 

What Website Frameworks Work Best?

You’ll see that some webpage frameworks are easier to work with than others. I’m a fan of Genesis themes because their blogging structures allow you to post tags and do other behind-the-scenes SEO work that other themes might not support.

 

WordPress themes in general are the boss, but Genesis themes are a step up in usability and functionality, plus they rock style.

 

Not Sure How to Choose Keywords?

You might think you can just intuitively pick the right keywords, but you’ll be missing out if you don’t do your keyword research.

 

I personally like to recommend Scribe for new bloggers because Scribe has a keyword research tool built into the program.

 

Scribe will also evaluate your blog post for readability (checking the reading skill level required to understand your blog post – this is helpful especially for technical or informational blog posts.) Scribe will also give you advice on how to improve your SEO rankings by making small tweaks to your blog post.

 

Scribe is especially valuable because it is always changing along with Google’s changes. The good people at StudioPress stay up on the latest Google algorithm changes and build these into the Scribe updates. This means you won’t have to pay attention to what Google does – Scribe will do it for you.

 

Here’s a money-saving tip: If you buy Scribe at the lower level, you can use it to evaluate your first several posts each month, and then use the information you gleaned from those first few posts to apply the guidelines to the rest of your posts. This is a great way to use Scribe (and take advantage of the Google ranking updates) at budget cost. Remember to write off your Scribe membership costs on your taxes – it will more than pay for itself if you pay attention to the updates provided.

 

How Much Tagging is Too Much?

This is a good question. Right now you can get away with tagging your blog post with multiple tags, but you will want to watch out for over-tagging. Chances are that Google will eventually start punishing bloggers who over-tag, whatever they decide that is. Keep your eye out for information about new Google SEO algorithm changes related to tagging.

 

In the meantime, go back through your old posts and add appropriate tags to every post. You’ll see your old posts showing up on Google in a week or so.

Protect Your SEO Rankings and Avoid the Google Slap

If you’re a blogger, you know the truth: The Almighty Google giveth, and the Almighty Google taketh away. Your Google rankings are always at jeopardy thanks to the ever-changing Google algorithms. This means you might rank on the first page today but get Google-slapped to page four tomorrow if you’ve broken any of the ever-changing Google rules.

girl-slap-google-slap

The following are current strategies (July 2013) for avoiding the ever-feared Google-slap. I’ll post updates to this whenever there’s a change in Google algorithms and will update the date so you will know how up-to-date this advice is. As you probably already know: old news is not helpful in this rapidly shifting Internet landscape. I’ll do my best to keep you current on the best advice for protecting SEO rankings.

Tip #1 – Post Truly Useful Content

A lot of bloggers make the mistake of posting crap on their site. If you aren’t offering good material, Google will catch on to you and slap you to the ground faster than you can say “Please don’t give me the Google slap!”

Good content is either:

  • Informative
  • Entertaining
  • Inspiring
  • Useful

If you post content that actually delivers value, you’ll rank well with Google and will develop a real following.

After all, there’s more to ranking than just fooling Google. Your bounce rate will drop if you provide actually useful or entertaining content, since you want to do more than rank well. You want readers to actually act on your content.

Tip #2 – Don’t Overstuff Your Blog Posts With Keywords

Yes, you want to make sure your posts have keywords in them, but you do not want to stuff them with so many keywords that the post reads unnaturally. Aim for a natural sound. Use behind-the-scenes techniques to stuff keywords into tags and images instead of stuffing your posts.

It’s better to write multiple blog posts on individual topics (and use a naturally-occurring number of keywords in each post) than to stuff a zillion keywords into a few posts. The Google people are smarter than any of us want to believe they are. They reward bloggers who do the work and produce lots of content; they Google-slap the fools that load keywords into a few posts and think they should get on the first page.

Tip #3 – Post at Least 350 Words

Alright, alright – I know some of you are posting funny pics or images or comics and you can’t write 350 words in addition to the stuff you usually post. That’s cool, and I get it. However, you will need to add in lengthy posts from time to time to prove to Google that you are a real deal kind of site. You need to get the respect of the Google Overlords who decide where your page should show up in searches.

This is especially important if you are trying to sell a product or service or are running an informational site. Comedic or artistic sites don’t need so many words per posts, but sites that are out to convince viewers to buy something need some serious content creation.

Tip #4 – Use Multimedia

Google loves to see that you are more than a writer. Post images, videos and audio to show Google you are not a one-trick-pony. Google likes the idea that you are making your site friendly to viewers who prefer audio or video instead of just posting one type of media.

If you’re not sure how to find professional images online (and get permission to use them), check out my posting on using images to increase your Google rankings here and then check out istockphoto here. I use istockphoto for my images because they are professional and they offer a wide variety of types of images and photos.

Tip #5 – Keep Your Content Fresh

Google won’t give you the respect you deserve if you don’t keep adding new content to your site. Review your static pages once in a while and tweak them, refreshing the content. Add a blog post every week, showing Google the site is active.

Make sure you change up which keyword phrases you optimize for, showing Google you are wide in breadth and scope.

Protect Your Google Rank

Follow these simple steps to protect your site from a drop in rankings. I’ll keep you posted as I follow Google’s changes.

How to Set Up Your Own Blogging Web Site

(Updated July 2013)

I’m in the process and writing several “how to” articles on practical steps to set up your own blog on a domain name you select and register. In other words, I’m not talking about setting up a blog on blogger.com, HubPages.com, etc. Along the way, I’ll share some great (and some not so great ;)) providers that you need to accomplish this.

For example, WordPress is the free software that powers approximately 20% of the world’s websites.  If you’re looking for top-notch WordPress hosting, you should definitely check out WPEngine.com !

WordPress themes or templates are what allow you to change the look and feel of your WordPress blog or web site. Although you can get free themes, some of those themes have been found to have security risks or even hidden unethical links back to web sites (unknown to the users) which have caused lost search engine rankings for some.

I’ve tried out more themes than I’d care to admit, and have learned the hard way after having a couple sites hacked due to insecure free themes.  So, if you want beautiful, functional, fast, secure and flexible themes, I highly recommend StudioPress Themes for WordPress

Why Build Your Own Blog Site Rather Than Use a Free Blog Service?
Certainly you can set up a free blog on a site that offers that service, and it sounds great doesn’t it? It’s simple, but ultimately you don’t OWN the URL, and it could change or be discontinued at any time. Talk to anyone who has been through having their free blogging service shut down or changed, and you’ll understand why you may want to establish a blog you truly own.