Honest Reviews ... No Spin

VOIP – What Is VOIP?

You may be wondering what’s the buzz about VOIP (Voice Over Internet Protocol), but the simple truth is it’s a viable alternative to a traditional phone landline.

What is Voice Over IP?

Voice Over IP allows you to use your broadband internet connection for phone calls instead of a traditional phone line. In essence, you make calls using the technology your computer uses instead of a phone line.

How Does VOIP work?

VOIP works by converting your voice into a digital signal that can be transmitted through the phone receiver to a phone adapter, then to the internet through your cable modem and personal computer, where it then travels to other cell phones and landlines just like a normal telephone call does.

Will This Tie me to my Computer?

You can speak through a customized VOIP phone receiver, a microphone on your personal computer, or a traditional phone that has been hooked up to your personal computer through a phone adaptor. You can even use a cordless phone system, affording you the same freedom and range of motion as a traditional landline.

Will I Sound Normal?

Most VOIP systems deliver the same voice quality as a traditional landline. However, some are limited in range and quality of voice.

What are the Advantages to Using Voice Over Internet Protocol?

One of the biggest advantages to switching to VOIP is that with the right VOIP system, you can save a lot of money on your phone bill since VOIP is cheaper than most landline or cell phone plans. Most VOIP plans don’t charge any extra for long-distance domestic calls and some include the ability to call anywhere in the world, including mobile and international numbers. You will also have access to your phone history at all times, including a record of calls made and received.

Are all VOIP Systems Equal?

No. Some VOIP systems are still quite limited. It’s important to research the different VOIP options to find the plan that will best meet your requirements. For a review of an reliable and affordable US based VOIP provider, click on VOIPO Review.

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Protect Your SEO Rankings and Avoid the Google Slap

If you’re a blogger, you know the truth: The Almighty Google giveth, and the Almighty Google taketh away. Your Google rankings are always at jeopardy thanks to the ever-changing Google algorithms. This means you might rank on the first page today but get Google-slapped to page four tomorrow if you’ve broken any of the ever-changing Google rules.


The following are current strategies (July 2013) for avoiding the ever-feared Google-slap. I’ll post updates to this whenever there’s a change in Google algorithms and will update the date so you will know how up-to-date this advice is. As you probably already know: old news is not helpful in this rapidly shifting Internet landscape. I’ll do my best to keep you current on the best advice for protecting SEO rankings.

Tip #1 – Post Truly Useful Content

A lot of bloggers make the mistake of posting crap on their site. If you aren’t offering good material, Google will catch on to you and slap you to the ground faster than you can say “Please don’t give me the Google slap!”

Good content is either:

  • Informative
  • Entertaining
  • Inspiring
  • Useful

If you post content that actually delivers value, you’ll rank well with Google and will develop a real following.

After all, there’s more to ranking than just fooling Google. Your bounce rate will drop if you provide actually useful or entertaining content, since you want to do more than rank well. You want readers to actually act on your content.

Tip #2 – Don’t Overstuff Your Blog Posts With Keywords

Yes, you want to make sure your posts have keywords in them, but you do not want to stuff them with so many keywords that the post reads unnaturally. Aim for a natural sound. Use behind-the-scenes techniques to stuff keywords into tags and images instead of stuffing your posts.

It’s better to write multiple blog posts on individual topics (and use a naturally-occurring number of keywords in each post) than to stuff a zillion keywords into a few posts. The Google people are smarter than any of us want to believe they are. They reward bloggers who do the work and produce lots of content; they Google-slap the fools that load keywords into a few posts and think they should get on the first page.

Tip #3 – Post at Least 350 Words

Alright, alright – I know some of you are posting funny pics or images or comics and you can’t write 350 words in addition to the stuff you usually post. That’s cool, and I get it. However, you will need to add in lengthy posts from time to time to prove to Google that you are a real deal kind of site. You need to get the respect of the Google Overlords who decide where your page should show up in searches.

This is especially important if you are trying to sell a product or service or are running an informational site. Comedic or artistic sites don’t need so many words per posts, but sites that are out to convince viewers to buy something need some serious content creation.

Tip #4 – Use Multimedia

Google loves to see that you are more than a writer. Post images, videos and audio to show Google you are not a one-trick-pony. Google likes the idea that you are making your site friendly to viewers who prefer audio or video instead of just posting one type of media.

If you’re not sure how to find professional images online (and get permission to use them), check out my posting on using images to increase your Google rankings here and then check out istockphoto here. I use istockphoto for my images because they are professional and they offer a wide variety of types of images and photos.

Tip #5 – Keep Your Content Fresh

Google won’t give you the respect you deserve if you don’t keep adding new content to your site. Review your static pages once in a while and tweak them, refreshing the content. Add a blog post every week, showing Google the site is active.

Make sure you change up which keyword phrases you optimize for, showing Google you are wide in breadth and scope.

Protect Your Google Rank

Follow these simple steps to protect your site from a drop in rankings. I’ll keep you posted as I follow Google’s changes.